Dead Island: Over 4 Million Copies Sold

**MrRaverX** Mon Aug 13, 2012 4:59 pm

During a session at GDC Europe, Guido Eickmeyer of Deep Silver revealed what he believed to be the secret to Dead Island’s success. It wasn’t the cinematic trailer, though that had an impact. It wasn’t the reviews (Dead Island does not have a stellar Metacritic rating).
And it wasn’t the development budget, because Eickmeyer claimed they
had nowhere close the amount of money for building and marketing the
game that a bigger AAA game publisher would. Instead, he singled out one
feature: co-op.

To date, 6500 years of Dead Island
have been played cooperatively. This feature, combined with the
setting, lots of squishy, shambling enemies and a RPG-like progression
structure helped push the game to sell through more than 4 million
copiesUnlike traditional retail game sales, which spike at launch and then fall off the map after a few months, Dead Island
sold consistently across a long period of time, said Eickmeyer, which
he attributed to word of mouth. He also mentioned Dead Island had a 53%
retention rate for add-on content purchases.

Naturally, due to the high sales, we’ll be seeing more of Dead Island. Riptide was recently announced, and chances are, it will also have zombies in it. Hopefully more details will emerge soon.

**MrPrimeX** Tue Aug 14, 2012 11:19 am

Yeah I knew there will be a sequel to Dead Island because of the ending and since it sold more copies than expected. I most certainly hope its on the continent with a bigger open world.

Dead Island: Over 4 Million Copies Sold

Dead Island: Over 4 Million Copies Sold

Re: Dead Island: Over 4 Million Copies Sold