EEDAR Announces E3 Retail Winners

Press Release

CARLSBAD, CA. - EEDAR, the leading provider of comprehensive contextual information for the worldwide video game industry has partnered with IGN Entertainment (IGN), the largest media network for video games, and GameTrailers (GT), the largest media network dedicated to game trailers, to create this year's list of EEDAR's Most Promising Retail Titles of E3 2011. The list was created after analyzing over 78 million recorded Page Views (IGN) and over 45 million Media Views (GT) for the top 500 titles showcased at E3 2011.

"EEDAR has had strong demand from its retail partners to create an objectively quantifiable method to measure the commercial potential of games showcased at E3 2011," said Jesse Divnich, Vice President of Capital Research, EEDAR. "With our media partners, IGN Entertainment and GameTrailers, EEDAR has been able to create a special E3 edition of our monthly Retail Buyer Report that highlights the collective activity of over 20 million consumers during the week of E3."

Electronic Arts' Mass Effect 3 was recognized as EEDAR's Most Promising Retail Title of E3 2011.

"We are excited to see that there was such a high level of interest in Mass Effect 3 during E3, especially when you consider how many amazing games were on display at this year's show," said Patrick Buechner, Vice President of Marketing for EA's BioWare studios. "The team is making an incredible game that will attract both our loyal fans and players who are new to the franchise, making for a huge event launch at retail in March."

EEDAR's Most Promising Retail Titles of E3 2011 - Overall Ranking (Top 5 of 20)

1. Mass Effect 3 - Electronic Arts - BioWare
2. Battlefield 3 - Electronic Arts - DICE
3. The Elder Scrolls V: Skyrim - Bethesda Softworks - Bethesda Game Studio
4. Call of Duty: Modern Warfare 3 - Activision Blizzard - Infinity Ward, Sledgehammer & Treyarch
5. Assassin's Creed Revelations - UbiSoft - UbiSoft Montreal


Also recognized in the EEDAR E3 Retail Buyer Report were Microsoft's Xbox 360 with the highest awareness and purchase intent for its first and third party titles and Nintendo with the highest awareness amongst all publishers.

The full report is available for direct download. (PDF)

About EEDAR
Founded in 2006 by video game industry veterans, EEDAR is the largest specialty video game research firm in the world. EEDAR increases video game profitability and creativity by delivering comprehensive data and technology solutions that empower fully informed and contextually relevant business decisions. Leveraging a proprietary database of over 45 million internally researched data points from more than 10,000 video games, EEDAR is the sole provider of end-to-end integrated data analysis solutions that allow for the examination of every factor influencing the success of past, present and future video game titles. EEDAR's well-known services include GamePulse (a continuously updated application converging data for physical and digital game industry research), DesignMetrics (game title forecasting and analysis), Editorial Insights (mock reviews and outlet bias), discovery and recommendation technologies, investor due-diligence, expert testimony, and custom research services. EEDAR is based in Carlsbad, California and has been recognized by Forbes Magazine as one of America's Most Promising Companies and also holds the Guinness world record for the largest collection of videogame facts and information.

About IGN Entertainment
IGN Entertainment, a unit of News Corporation, is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN's properties reached more than 45 million unique users worldwide November 2010, according to Internet audience measurement firm comScore Media Metrix. IGN's network of video game-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, and others) is one of the Web's leading video game information destinations. IGN also owns the leading men's lifestyle website AskMen.com and provides technology for online game play in video games. IGN is headquartered in San Francisco, with offices across North America, Europe and Australia.

About GameTrailers
GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-definition broadband video content for gamers that include original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group.