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Atari Files for Bankcruptcy in the US
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Atari Files for Bankcruptcy in the US
Seminal video game company Atari has filed for bankruptcy
in the US in an effort "to break free from their debt-laden French
parent," according to the L.A. Times.
Atari's revenue has declined in recent decades. Since the early
2000s, the company has been under the rule of a French parent, known as
Atari S.A.
In recent times, the US operation has focussed increasingly on mobile
and digital platforms, and there's some evidence that this strategy is
working. Profits remain small, however, with the division taking $11
million and $4 million, respectively, for the last two fiscal
years. Interestingly, 17% of the company's revenue now comes from the
licensing of the Atari name and logo for various pieces of 'retro'
merchandise.
Atari is, of course, most famous for creating arcade classics such as
Pong and Asteroids. It is currently working on a new version of Pong
with Zynga and a 'greatest hits' collection from its back catalogue.
If you want to know more about the legacy of Atari and arguably its most famous creation, check out our Pong Infographic.
in the US in an effort "to break free from their debt-laden French
parent," according to the L.A. Times.
2000s, the company has been under the rule of a French parent, known as
Atari S.A.
In recent times, the US operation has focussed increasingly on mobile
and digital platforms, and there's some evidence that this strategy is
working. Profits remain small, however, with the division taking $11
million and $4 million, respectively, for the last two fiscal
years. Interestingly, 17% of the company's revenue now comes from the
licensing of the Atari name and logo for various pieces of 'retro'
merchandise.
Atari is, of course, most famous for creating arcade classics such as
Pong and Asteroids. It is currently working on a new version of Pong
with Zynga and a 'greatest hits' collection from its back catalogue.
If you want to know more about the legacy of Atari and arguably its most famous creation, check out our Pong Infographic.
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