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 Microsoft Reveals New Stats for the Xbox 360 

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PostSubject: Microsoft Reveals New Stats for the Xbox 360   Thu May 31, 2012 12:59 am

Yusuf Mehdi, Microsoft's Chief Marketing Officer for its Interactive Entertainment Division, recently wrote in the company's official blog about
the many successes of the Xbox 360. Mehdi is particularly excited about
the future potential of the console, discussing how, "in the last year,
the Xbox has transcended from a gaming console to a broad entertainment
device inclusive of movies, TV, music and sports." He goes on to
discuss how much time people spend with their 360, pointing out how Xbox
Live subscribers spend 84 hours per month with the system on average.
For comparison, Mehdi asserts, "the average American watches a little
more than 150 hours of TV in the same period."



Medhi believes this has resulted in Microsoft's ability to "defy
gravity" in the console life cycle. "Sales for Xbox 360 in year five
were greater than in year four, sales in year six were greater than in
year five, and sales in year seven were greater than in year six," said
Medhi. All of these sales have culminated in $56 billion in revenue and
67 million consoles sold since 2005 (compare that to Sony's 63.9 million),
and Microsoft attributes the continuing success to the 19 million
Kinects sold and that they have 47% of the console marketshare.

Microsoft's philosophy with the Xbox is that "entertainment has
become a multi-screen experience," and while Medhi wouldn't reveal what
we can expect at next week's E3, he did say the company has, "a few
surprises to share!"


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